Synergies Input Of Ri-Uk Partners, Embassy Of London Prepares Recommendations For Soft-Power Diplomacy Strategy
London, UK – Indonesia is the third largest democracy and home to the world’s largest Muslim population. Coupled with the influence of Soft Power, this can translate to the largest economy of the region with natural and cultural wealth.
A joint strategy between both countries needs to be developed to realize a stronger and a more sustainable Soft Power. Indonesia is undertaking and making robust efforts to gain international focus to the country.
“We are formulating a joint strategy to make Indonesia more attractive to the international community”, The Ambassador of The Republic of Indonesia London Dr Desra Percaya commented at the virtual forum themed “Inaugural UK-Indonesia Soft Power Forum: Propelling Indonesia’s Soft Power in the next Decade” in London on Monday 26 April 2021.
The inaugural Soft Power Forum was organized by the Embassy of London and managed to gather more than 27 speakers from various sectors, including the government, entrepreneurs, media, researchers and practitioners from Indonesia and the United Kingdom. The forum was also attended by the Indonesian diaspora in the UK.
“Through this activity, the Embassy of London will synergies the potential of Indonesia’s Soft Power as well as develop strategic recommendations in the face of future challenges, so that Indonesia can become an important member in the international forum,” explained Dr Desra Percaya.
Dr Teuku Faizasyah, Director General of Information and Public Diplomacy for the Ministry of Foreign Affairs at the event mentioned that one of the strategies of strengthening Soft Power is to empower the strength of the Indonesian diaspora. “For that we must facilitate collaboration with the diaspora as a force in transmitting a positive image of Indonesia to the world” explained Dr Faizasyah.
The British Deputy Ambassador in Jakarta, Rob Fenn, praised the potential of Indonesia’s Soft Power. The UK views education, diaspora assets and Indonesia’s research and innovation as areas where the two countries want to move forward together. The visit of British Foreign Minister Dominic Raab to Indonesia in early April 2021 is an indication that Indonesia is a partner of British cooperation, including inter-community relations. The UK is interested in collaborating with Indonesia in efforts to strengthen Soft Power.
In the Global Soft Power Summit 2021, a Global Soft Power Index event from 100 countries in the world held by Brand Finance in the United Kingdom in February 2021, Indonesia was ranked 45th. Meanwhile, the UK is ranked in the world’s top 3.
CEO of Brand Finance (London-based strategy and branding agency) David Haigh added that he sees the need for Indonesia to strengthen Soft Power through increasing the perception and awareness of the international community towards Indonesia.
David advised the need for a consistent narrative involving Indonesia in global communication, funding, support for global campaigns and close coordination between various relevant stakeholders. Indonesia is believed to be the Soft Power of the world because it has great potential, especially in the field of economy, heritage and wealth as well as cultural and natural diversity.
The virtual forum is one of the contributions of the Embassy of London to support efforts to improve Indonesia’s Soft Power diplomacy. This activity was held on the work of the Embassy of London with GIPA (Global Indonesia Professionals’ Association) and YIPA (Young Indonesian Professionals’ Association) and supported by UKICIS (UK Consortium of Research and Innovation of Higher Education), PPI UK, Ministry of Foreign Affairs in Indonesia. More than 100 stakeholders from Indonesia and the UK as well as the Indonesian diaspora in the UK attended the event. (source: Embassy of London)